Junk food ads entice kids but parents can still make them eat healthy: Study

January 19, 2016

???My biggest concern is that parents will think this study suggests they??re powerless in the face of advertisements,??? Ferguson said. ???That's not the case at all.??? ???Food advertisements directed at children may have a small but meaningful effect on their healthy food choices,??? Ferguson's team concluded.

The study appears in the Journal of Pediatrics.

It may not be easy, but one way to lessen the power of food commercials, especially the high-fat, high-calorie sugary ads that dominate children's programming is to limit daily screen time to 1 or 2 hours to reduce kids?? exposure to food advertisements and any negative nutrition consequences that may stem from them, suggests Sarah Krieger, R.D., a spokesperson for the American Dietetic Association.

Ferguson added, ???Although more research is needed, I suspect that charting a good course for your children means making more healthful choices yourself. That doesn??t mean we have to be perfect, but even small efforts to make more healthy food choices and to exercise more can pay dividends for the family down the road.???